Stationery that Inspires – An Interview with Inspirationery Founder Cassie Dewar

Those who know me well know that I love stationery. So much so that I consider a trip to Kikki-K a special outing.

So when I heard about a new stationery brand that was not only stylish, but also helped empower women in developing countries, I knew I had to get on it.

Inspirationery is an eco-friendly stationery label that donates 50% of profits to empowering women and girls through education and leadership programs.

I had the pleasure of meeting Inspirationery founder Cassie Dewar at an event recently and just knew I had to interview her for this blog. Cassie is an incredibly passionate and enthusiastic person. You can tell she just loves what she does.

As well as bonding over our mutual love of stationery, I got the low-down from her on what inspired her to start her business and just what drives her.

This is the first in a new series that I’m launching on the blog all about cool ladies running awesome business. If you’re a cool lady with an awesome biz – or know someone who is – and want to be featured then I’d love for you to get in touch.

Q. Tell us more about Inspirationery.

Inspirationery is an eco-friendly stationery label that donates 50% of profits to empowering women and girls through education and leadership programs.

But it’s also more than a stationery brand. It’s driven primarily by the philosophy behind the brand, not the products itself, and is based on shared values and a desire to prioritise passion over profit.

It was important that the business be based on my values of social justice, be eco-friendly and be a simply beautiful product.

Interview with Cassie Dewar Inspirationery

Inspirationery founder Cassie Dewar

Q. What inspired you to start Inspirationery?

The idea for Inspirationery was hatched over four years ago on my living room floor. I’d just moved to Melbourne after finishing uni and was working in my first corporate job. It was my ‘dream job’, but after being there for a few weeks I realised that it just wasn’t what I wanted to do with my life.

I came home one night, took out my notebook and just starting writing. I thought about my values, what inspired me and the kind of things I was really passionate about. Staring down at the notebook and pens in front of me, I thought… stationery inspires me… so what about combining those things into… Inspirationery?!

So the name was born, but it was a few more years before I launched the business. In the meantime, I focused on learning as much as possible about my passions and the kind of business I wanted to create. I wrote down my values, gathered inspiration, watched numerous TED talks and spoke with other people about my idea.

It was especially important to me that the business had a social enterprise component to it. I’ve worked in the not-for-profit and social enterprise space and I believe that business can contribute a lot more in terms of delivering social value.

Inspirationery stationery that inspires

Image: Inspirationery/

Q. Tell us about how you’ve gone about launching the business. 

It was only at the start of 2014 that I felt ready to proceed with the business, and suddenly all the puzzle pieces started to come together.

I left the corporate world in order to take a chance and grow the business. Then I met a number of women who were just as passionate as me about the concept and, importantly, had the skills I needed to bring the idea to reality.

It was amazing that at the moment I was ready to build the business, all these people started appearing. But I think it was because I was just talking about what I was passionate about and that grew my network.

Q. What advice would you give to other women who are thinking of starting their own business?

If there’s something there that you feel like you need to do, then you need to just decide to follow that passion. Building a business is a lot of work and you want to be doing something that makes you happy.

Follow that dream, because when you’re inspired, you inspire other people. – Click to Tweet

Cassie has recently started a Pozible campaign to get her business off the ground and raise the money needed to make it a success. You can donate to the Pozible campaign (and get your hands on some gorgeous stationery and prints) right here.