Love the idea of working for yourself or running your own business but lacking that, well, idea of what to do?
Coming up with a business idea is often one of the hardest hurdles when it comes to starting a business. After all, the path you decide to follow plays a large part in determining whether you’ll be a success or not.
It’s not always necessary to come up with a brand new idea for your business. Plenty of successful businesses have been based on existing ideas – improving them in some way, or servicing a different niche. Here are just a few ways to latch onto that elusive idea for your own business.
Get Real About What You’re Passionate About
Plenty of people would argue that just because you have a passion for something doesn’t mean it’s going to work as a business. And I tend to agree with that. Running a business is hard work, and it takes more than passion to make it work.
But at the same time, if you don’t have a passion for what you do, then you are more likely to give up at the first sign of difficulty.
So start keeping a list of what you really love doing and then brainstorm ways you could turn that into a business. Your passion doesn’t have to be for an activity either. It could be that you get a big kick out of helping people. Or you love bringing people together.
Get The Idea Muscle Working
Ideas are like taxis, you’ll go ages without seeing one, then five will turn around the corner at once.
You’ve got to open yourself up to finding new ideas – no matter where you are or what you may be doing. Again, keep a list and then write down whatever ideas comes into your head. Don’t worry now about whether you think it’s “good” or not. The idea(!) is to get your brain used to coming up with new ideas.
Eventually an idea will come along that you will latch onto and want to run with.
Having that list of ideas can also be valuable down the track. One day you might glance at it again and see a great new business to start.
Get People to Tell You What They Want
Businesses are basically all about either solving people’s problems or meeting their desires. So to come up with a business idea, sometimes it’s as easy as getting people to tell you what they want.
Talk to people everywhere you go. Randoms at parties. Strangers on the street. Your friends. Ask them questions, then delve deeper. What are they struggling with? What would make their life easier?
Be on the lookout for someone saying, I wish there was a business that…
That ‘someone’ might as well be you.
I started my first business – selling Latin dance shoes – after my friends and I struggled to find dance shoes that we liked in Australia. Initially we were just going to order a bunch of shoes for ourselves. But I saw a need, and plenty of people were saying they wished these shoes were sold in Australia. As a bonus, the business related to my passion for dancing, so I went for it.
If you have a business, how did you come up with the idea to start it? And if you’re thinking of starting a business, just what are your passions? Let me know in the comments below. I love hearing about people’s business passions.
Image source: Flickr/ace’s photos